A couple of years ago, the word cryptocurrency could only be heard from the mouths of tech-savvy individuals. However, in 2025, businesses from various sectors, from fashion to entertainment, have embraced the use of cryptos and made them part of their business models. What many people saw as a scam or a pyramid scheme a decade ago has turned out to be the answer to some of the issues businesses have been experiencing for decades.
It has become increasingly clear that crypto is not just some passing wind. By early 2024, Delloite recorded that there were over 6000 businesses who accept Bitcoin as a mode of payment. Additionaly, a survey of senior executives at US consumer businesses revealed that merchants were accepting cyptocurrencies into their business models in order to gain competitive advantage.
Blockchains like Solana, with its SOL tokens, have emerged to offer more advantages than just making payments. Talk about decentralized finance (DeFi), NFTs, smart contracts, dApps, smart contracts and others. Similarly, monitoring the avax to usd conversion is crucial for those interested in the Avalanche ecosystem’s investment potential
Apart from just looking at crypto from one point of view, this article will dive into the intricate details of what businesses are gaining out of cryptocurrencies.
Enhanced ways of making payments
When you hear about crypto payments, you’ll probably think about fast transactions and lower fees. And you wouldn’t be wrong! Crypto payments have become synonymous with transactions that are done within minutes, if not seconds. This key advantage comes in handy, especially for cross-border transactions.
Since cyrptocurrecies offer borderless payments, they are not subject to the limitations encountered by traditional banking systems. Where bank transactions can take between 3-5 days to complete, crypto transactions are almost instant. With faster transactions, the business can have a smoother supply chain management in addition to reduced payment issues for both employees and vendors.
When it comes to transaction fees, crypto reigns supreme. In February 2025, the World Bank reported that the average cost of making international transactions was 6.62%. Back in 2022, when the average was 6.2%, the average remittance for banks was 11.8%. Quite high, if you may ask. The World Bank stated that one of the reasons behind this high cost is the large number of intermediaries involved in transactions and numerous hidden costs.
Enter crypto. These peer-to-peer (P2P) transactions remove all intermediaries, cutting down the transaction fees. The only paid fee is the processing fee which does not go higher than 1%. In a survey by PYMNTS, 77% of the merchants stated that they preferred crypto because of their low transaction fees. With these costs cut to a minimum, businesses are able to make more profits.
Businesses are attracting new customers
A 2022 report (Paying With Cryptocurrency) made by PYMNTS in collaboration with Bitpay revealed that 85% of merchants are adopting crypto as a means of finding and gaining new customers. The tech-savvy customers and international buyers who prefer decentralized payments are making this happen.
Most of the tech-savvy population is comprised of GenZs and Millennials. These groups are more attracted to businesses that are innovative and show signs of being forward-thinking. Since crypto is among the most innovative technologies of the 21st century, many Gen Zs and Millenials are leaning toward the businesses that have adopted crypto.
A report by a popular crypto exchange mentioned that even with the potential risks of crypto, 65% of Gen Zs still plan to invest in the space in 2025. This is the main reason why luxury brands like Gucci, Balenciaga, Hublot and Tag Heuer have started incorporating crypto payment methods into their systems. Instead of being just old brands that only sell to the boomers, these luxury brands are rebranding themselves as innovative. You can be sure that this has borne much fruit as younger clientele have taken more keen interest in the brands.
Crypto for portfolio diversification
Many companies have started incorporating crypto into their treasuries in a bid to diversify their portfolio. Currently, there are 235 public companies, private businesses and other entities that are already doing this. Among them, 61 publicly-listed companies are not primarily engaged in digital assets.
In the first quarter of 2025, at least 5 companies decided to start using coins as their primary asset strategy. These include:
- Reitar Logtech Holdings: Filed to buy 15,000 Bitcoins.
- Twenty One Capital: Wants to procure 42,000 Bitcoins.
- VivoPower International: Raised $121 million to start a $100 million XRP purchase program.
- Two companies are planning to have XRP reserves after the deal by VivoPower.
Buying and holding coins allows companies to remove the risk of making capital investments in equipment that can generate value. For example, the value of Bitcoin in the beginning of 2024 was around $45,000. However, by May 2025, the value of the asset had already hit the $110k mark. Now, imagine if a company purchased 42,000 Bitcoins in 2024, you can calculate its value in 2025.
For smart entrepreneurs, having a crypto portfolio is wiser than just having one token in your portfolio. This, plus your traditional asset portfolio, helps to balance off whenever the market changes.
As you can clearly tell, there are a number of benefits connected to incorporating crypto into business models. Even as crypto continues to gain more popular around the globe, more benefits are still being unveiled. You can be sure that the over 659 million current users of crypto are seeing bright future with this tech.
